6,759 queries in TOP-3 for an agricultural machinery store
About client
Agropiese TGR is a store specializing in the sale of agricultural machinery, as well as tires and spare parts for it.
Tasks
How did we achieve this result?
Solutions
- Conducted a full technical audit of the website
- Developed solutions to improve the project’s indexing
- Prepared:
- Specifications for fixing errors
- Specifications for correcting HTML code errors that diluted the relevance of the pages
- Specifications for eliminating duplicate pages
- Compiled a new semantic core
- Prepared specifications for generating metadata
- Compiled a new semantic core
- Changed metadata according to the new semantic core
- Conducted market analysis, based on which new categories were added that correspond to the client’s product matrix
- Worked on writing unique content for the promoted website pages, taking into account key relevant queries
- Worked on increasing the link mass to enhance link weight and improve page indexing
Compared to the previous year, the number of transactions increased by 160%
Additionally, the number of queries in the Top-10 increased by +23,657
The number of queries in TOP-3 also increased by +6,759
Conclusions
The quality work done on the website’s semantic core based on the technical audit allowed us to achieve the set goals and bring the website to the TOP of search engines. The number of transactions also significantly increased.
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