Web – analytics

Web Analytics

Web analytics is the collection, analysis, and interpretation of information about website visitors. It is used to analyze consumer behavior. After that, the resource is optimized and improved in terms of functionality, design, and content (including commercial content).

What is web analytics

• Classic
  Involves a single object of study – the website. To collect data, a log analyzer is sometimes used to obtain and store information about user visits.
• Cross-channel
  This refers to comprehensive analytics. It helps track visitor actions – from the first click on an ad (for example, Google Ads) to the completion of a target action. Cross-channel web analytics of the site involves combining data from the management system and advertising accounts.

• Collection and analysis of user activity data
  The number of pages viewed and the duration of views, visitor regions, and their interests are studied.
• Identifying the source of traffic.
  Other websites, social networks, messengers, direct actions, and contextual advertising services are taken into account.
• Checking the correctness of semantic core collection.
  Based on the results, ineffective data from the text content is filtered out, and new key phrases are added.
• Assessing the resource’s traffic.
  Analysis is conducted, starting from studying summary reports to analyzing the popularity of specific pages (content, product, service, or goods pages). Attention is paid to how much time users spend on pages. It is important to note which links they click on and which ones they leave from altogether.

Website analytics also includes the following categories:

• the number of visits and visitors to the site over a specific period (day, week, month, quarter, year);
• the number and depth of page views by users;
• bounce rate metrics (it should be noted that for Google Analytics, this is a session viewing of only one page);
• transitions via internal links of the site;

The analytics report will help understand the strengths and weaknesses of the resource, and what to pay attention to.

Order web analytics: who to contact

Full-cycle internet marketing specialists at Marketorium collect and analyze information about website visitors and their behavior. We interact with various analytics systems, identify important parameters for a particular business, and interpret them.

Properly configured web analytics allows for the optimization of advertising channels and budget, increases conversion rates from the website, and other opportunities. Through comprehensive analysis, you can improve business metrics.