Email marketing in Mind map format for a wedding portal
About client
yesyes.ua – the first free wedding planner in Ukraine, which contains all the necessary tools for planning a wedding: from budget and guest lists to the ability to find specialists.
Tasks
How did we achieve this result?
Solution
Email series for brides:
- Welcome series
- Service reminders
- For those who have not created a tender
- Series on safe deals
- Reactivation during low activity
- Feedback collection
Email series for specialists:
- Welcome series
- Tender reminders
- Reactivation during low activity
- Feedback collection
- Created a visualization of the script with the logic of the email series in Mind map format. Subsequently, we thought through the sequence and content of each email. During the work, we provided recommendations on integrating the mailing service with the Client’s website.
Script branch for brides
Script branch for specialists
- Created and launched email series
Email series for brides
Email series for specialists
Example of an email for brides
Example of an email for specialists
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