SMM Case for a Real Estate Agency in Dubai
About client
Real estate sales company in Dubai
Tasks
How did we achieve this result?
What we did:
- Niche analysis
- Creating a content plan
- Writing posts and designing visuals
- Collecting statistics and writing reports
We conducted a detailed analysis of the niche, market, competitors, and audience. We also closely collaborated with the company’s employees to develop a new strategy and bring it to life.
We created relevant content to attract an interested audience considering the possibility of purchasing real estate in Dubai. The goal of the communication strategy was to increase trust in the company to encourage people to reach out and make purchases.
Social media was established as the first stage of the sales funnel to familiarize the audience with the company’s activities and opportunities. We also chose a strategy to introduce subscribers to agents through expert videos to enhance trust and allow clients to choose a broker not only by description but also by first impression online.
What content worked:
- A series of posts about promising real estate properties and news about changes in legislation for those interested in purchasing real estate.
- Video interviews and video reviews of properties with agents.
- Infographics with market data regarding the prospects of investing assets in Dubai real estate.
Result
- Audience growth of 250%
- Reach – 11k
- Launching a lead magnet in the form of a guide with promising projects for investment, which received positive feedback and converted about 100 subscribers
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