Targeting Case for a Fitness Trainer
About client
A fitness trainer client approached us – a true professional in her field, with a higher sports education and certificates from leading courses. Oleksandra had extensive work experience and an established client base but wanted to develop further, so she created closed classes.
Project goal
- Increase brand awareness
- Increase the number of followers
- Build strategy and funnel for sale
Tasks
How did we achieve such results?
Solution
- Conducted a detailed analysis of the page
- Analyzed the strengths and weaknesses of competitors
- Developed and implemented the most effective strategy based on the analysis
- Launched advertising campaigns
Work Done
- Analysis of the Instagram page. Analyzed the strengths and weaknesses of competitors.
- Development of an advertising strategy. Built a sales funnel
- Course design and preparation for sale
- Building a strategy for the advertising cabinet
- Creation of advertising creatives, writing selling texts
- Segmentation of the target audience and launching advertising campaigns
- Setting up analytics
At the time of contacting our agency, the client did not know how to properly shoot videos and position herself on social media. She also used basic promotion methods that did not yield the desired results.
Implementation
At the start of the project, the number of subscribers on the Instagram page was 7500, organically gaining about 100-200 interactions. Posts were not published regularly, and there was no brand style.
We conducted a detailed analysis of the page and identified the content that the audience responded to best. We also analyzed competitors, market demand, and provided recommendations for creating new content. We reviewed comments, responses, and the “pain” that users experience. It was decided to immediately focus on addressing issues that competitors do not solve.
Stage 1 (Preparation)
- Course design and preparation for sale
- Building a sales funnel
- Building a strategy for the advertising cabinet
- Creation of advertising creatives, writing selling texts
- Setting up advertising and analytics
Stage 2 (Implementation)
- Step-by-step testing of different geos
- Testing placements
- Testing creatives
Stage 3 (result)
Increased recognition through traffic-focused campaigns
Increase the number of visitors
Increased the number of subscribers
Conclusion
By carefully listening to and understanding the client, hearing her requests and wishes, we were able to accurately select the audience and create an effective advertising strategy.
A professionally conducted analysis, effectively executed work, and correctly chosen goals yielded a very good result that exceeded the client’s expectations.
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