Targeted Advertising Setup for the Medical Online Platform GPNow Europe
About client
GPNow Europe is an online service that allows people to receive free consultations from qualified specialists, regardless of where the doctor and patient are located in the world. The company’s headquarters is in Singapore.
Tasks
How did we achieve this result?
- Installed a pixel on the site and set up conversions
- Created 8 creatives
- Created 3 campaigns, each with 2 audience groups
The collaboration lasted 5 months, and after some adjustments to the geography of the campaigns, we were able to achieve and exceed the initially stated KPIs, raising the number to 1300 registrations per month.
- Expenses – $2415
- Number of registrations – 4824
- Average cost per registration – $0.50
Conclusion
Constant analysis of the advertising campaigns and timely adjustments to the audiences allowed us to achieve and exceed the set targets. Each month of collaboration was marked by improvements in metrics: an increase in the number of registrations and a decrease in the cost per click and registration.
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