Promotion of the computer peripheral manufacturer’s website in Ukraine

How we achieved this result

What we did:

• Technical audit of the website
  At the first stage, we conducted a detailed technical audit of the website. This audit included an analysis of the website structure, loading speed, functionality of various elements, mobile optimization, and other technical aspects. The goal of the audit was to identify potential issues that could hinder the effective indexing of the website by search engines.
• Development of solutions to improve indexing
  The issues identified during the audit formed the basis for developing a set of solutions aimed at improving the website’s indexing. This included optimizing the robots.txt and sitemap.xml files, fixing code errors, and optimizing the internal structure of the website to facilitate navigation and enhance user experience.
• Fixing critical errors
  Critical errors that could affect the website’s performance and its positions in search engines were fixed. In particular, this involved issues with page loading, 404 errors, content duplication, and SSL certificate problems, which could negatively impact user and search engine trust in the website.
• Gathering a new semantic core
  To enhance the relevance of the website’s content, a thorough gathering of a new semantic core was conducted. We researched the most effective key queries that meet the needs of the target audience in Ukraine. This allowed us to create a semantic core that aligns closely with the client’s commercial goals.
• Optimization of metadata
  Based on the new semantic core, technical tasks were developed for generating metadata (title, description). We optimized the metadata for all promoted pages to increase their relevance to key queries. This helped to increase the CTR in search results and improve the positions of the pages.
• Creation of unique content
  Content is a crucial factor for success in SEO. We undertook the task of writing unique texts for all promoted pages. These texts were created with consideration of the key queries identified in the new semantic core. Special attention was paid to the informational value of the content for users and its relevance to search queries.
• Link mass growth
  The link strategy was an important element of promotion. We developed and implemented a comprehensive set of measures to increase the mass of quality backlinks. This included working with authoritative Ukrainian and international resources to obtain relevant links. As a result, we were able to significantly increase the link weight of the site, which positively affected its indexing and positions in search engines.

Results Obtained

• Traffic:
  After six months of active work with the new site, the number of active users per month increased to 25 thousand. This is the result of a comprehensive approach to optimization that ensured a stable flow of organic traffic to the site.

• Positions in search engines:
  • Visibility increase: The visibility of the site in search engines increased by 44%, significantly enhancing its presence in the market.
  • TOP-3: 25% of key queries reached positions in the TOP-3 search results, indicating a high level of competitiveness for the site on these queries.
  • TOP-10: 45% of key queries ended up in the TOP-10, indicating the effectiveness of the implemented SEO strategy.

Conclusion

A comprehensive strategy that includes a technical audit, content optimization, work on metadata, and link building has significantly improved the visibility of the site in Ukraine. Thanks to these measures, the site has achieved excellent results in search engines, leading to an increase in organic traffic and enhanced brand promotion effectiveness in the Ukrainian market.