Growth of over 13,000 followers for the Instagramrnonline store of women’s clothing

How did we achieve this result?

Solution

• Conducted a detailed analysis of the page
• Analyzed the strengths and weaknesses of competitors
• Developed and successfully implemented a strategy
• Developed the brand style of the page
• Regular content posting
• Conducted monthly photo shoots
• Launched advertising campaigns

Completed Works

• Analysis of the Instagram page. Analyzed the strengths and weaknesses of competitors.
• Developed the brand style of the page, designed the profile header, highlights.
• Developed an advertising strategy. Created advertising creatives. Segmented the target audience and launched advertising campaigns with goals of Engagement, Profile Visits.
• Developed a content plan, posting content with a frequency of 3 posts and 15-20 Stories per week
• Developed sections and formats for content. Conducted monthly photo shoots.

At the start of the project, the number of followers on the Instagram page was 11,520, organically gaining about 400-500 interactions. Posts were published irregularly, and there was no brand style. We developed the brand style of the page, designed the profile header and highlights. We also conducted a detailed analysis of the Instagram page and identified the content that resonated best with the audience. We developed an advertising strategy and content plan to achieve the KPIs set by the client. The strategy was based on regular posting, developing new creatives, and setting up targeted advertising.

Implementation of the Solution

Developed the brand style of the page. Before the start of our collaboration, the page only had photos from the catalog, but they did not evoke any emotion in potential clients. So we developed a visually aesthetic design for the page that conveyed the style and emotion of the target audience. Through some photos, we conveyed the tone of voice and values of the brand, while others were practical and aimed at showcasing the details of the items. We also developed sections and formats that revealed the brand’s values and helped clients decide on a purchase not only on a needs level but also on an emotional level, as they share our values.

Completely updated the profile’s style.

The reach indicator organically increased by 113.6%, and interactions by 52.9% within the first months of work even before launching targeted advertising. 

Analysis of posts in the Trend HERO.io program

After 2 months, we segmented the target audience and launched advertising campaigns with goals of Engagement and Profile Visits. We processed different types of audiences based on age, interests, geolocation, and other parameters.  Women aged 25-44 turned out to be the most engaged audience and interacted best with the ads.  They make up 63% of the entire audience that responded best to the ads.

The total increase in subscribers on the page was 24,638 subscribers, of which the number of advertising subscriptions was 13,118. The average cost per subscription is $0.08.

Dynamics of subscriber growth on the page.

Conclusion

In 5 months of working with advertising campaigns, over 2,350,000 accounts were reached, more than 5,650,000 impressions were made, and over 15,280 unique page visits were received.

The increase in Instagram followers was 13,118. The number of interactions on posts rose to 1,100-1,500.

Collaboration continues to this day.