1.17 million impressions in the search engine for the natural cosmetics website Marie Fresh Cosmetics
About client
Marie Fresh Cosmetics — natural, high-quality, and effectiverncosmetics for face, body, and hair care, createdrnby a cosmetologist from Bucha. The brand explores skin issues and seeks solutions through innovative methods. All raw materials have a quality passport, and the products are certified. We would like to note thatrnMarie Fresh Cosmetics became the first Ukrainian cosmetic company to receive the European Union GMP (Good Manufacturing Practice) certificate and proudly represented Ukrainernat one of the world’s most influential beauty events.
Idea
By improving positions and increasing traffic, increase sales.
Tasks
How did we achieve such results?
Solutions
- Development of an individual promotion strategy
- Development and implementation of the website structure
- Attracting informational traffic
- Improvement of the backlink profile
Completed Works
- Improvement of the technical side of the website
- Improvement of content on promoted pages
- Improvement of content on other pages
- Improvement of the website’s blog to attract more
new users - In 6 months, 36 new articles were added to the website
Issues
The client had typical problems on the website, as well as poorly developed content and backlink profile
Solutions
Over the 6 months of work, the following changes in website metrics were observed:
TRAFFIC
During our collaboration, traffic on the website increased. Specifically:
- the total number of users increased by 38.14%
- the number of new users increased by 44.90%
- the bounce rate decreased by 31.02%
- revenue from organic search increased by 14.09%
WEBSITE POSITIONS
- the number of clicks on the website increased to 36.6 thousand (before collaboration, the figure was 27.1)
- the number of impressions of the website in the search engine increased to 1.17 million (before collaboration, the figure was 683 thousand)
- The average position of the site improved – 18.6 (before cooperation the indicator was 19.6)
The most popular queries through which people search for your site remain brand queries, but they have also been supplemented by informational queries that we use when writing blog articles.
The pages that users most frequently visit are the main page and articles.
This indicates how well the current articles in the blog help improve the site’s metrics.
LINK PROFILE
During the period of cooperation with us, a smooth increase in the dynamics of links has been observed. As can be seen from the graphs, the number of quality donors on which links were placed has increased, and their authority ranges from 30 and above.
The ratio of new to lost links also shows a positive trend, as the number of new domains far exceeds the number of lost ones.
Conclusion
During our cooperation, the website’s metrics show a positive trend.
During this time, we have completed the following tasks:
- improvements to the technical side of the website
- enhancements to the content on promoted pages primarily, and then on others
- improved the site’s Blog, which in turn helped attract a larger number of new users.
- 36 new articles were added to the site over 6 months
In the future, we will carry out all necessary work and provide recommendations for further improvement of the website’s metrics.
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