Using Gamification in E-Mail Marketing for a Marketing Agency
About client
247 Agency is a full-service marketing agency headquartered in Dubai. The agency offers its clients services in marketing strategy and audit, PR, SMM, advertising, graphic design, and web development.
Idea
The idea was to greet the user with a small game. They could receive a bonus if they guessed the promo code “educate”.
Tasks
How did we achieve this result?
Solution
The client had a mailing list. Gamification techniques were used to engage the audience.
Result
- Emails sent – 477
- Emails delivered – 471
- Opened emails – 33%
- Clicks – 23
*An open rate of 20% is considered successful, so our result significantly exceeded this benchmark.
Example of the email:
Conclusion
Mailings still play their role in marketing and it is too early to write them off. The main condition for their success is an unconventional approach to their content, using new techniques, such as gamification in our case. This will allow you to stand out in the recipient’s inbox among dozens of competitors and compel them not only to open the email but also to click on the links.
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