Increase the number of applications by 1000% with SEO promotion

About client

DAN.IT is the first innovative Ukrainian EdTech center where students from anywhere in the world can immerse themselves in live online learning. Offline training is also available in Kyiv.

Tasks

Ensure the status of a leader in its segment
Increase search traffic to the site for a wide range of queries related to IT courses
Increase the number of applications from the site

How did we achieve this result?

Solution

  • Conducted a complete technical audit of the site
  • Prepared a technical specification for fixing errors:
    • removal of duplicate pages
    • removal of errors in the HTML code that dilute the relevance of the pages
  • Developed solutions to improve project indexing
  • Conducted market analysis, based on which new categories were added that correspond to the client’s product matrix
  • Collected a new semantic core
  • Changed metadata according to the new semantic core
  • Conducted work on building a link mass to increase weight and improve page indexing

Result

  • 1500% increase in organic traffic
  • 1000% increase in the number of applications
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  • Positions in Top-1
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  • Queries in Top-3: + 1405
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  • Queries in Top-10: +4873
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