Growth of registration rates on the site by 1.5 times through contextual advertising

About client

Pleso is an online platform that provides access to experienced and highly qualified psychotherapists. pleso specialists work with a variety of problems, from resolving internal conflicts to overcoming stress and anxiety.

Project goal

  • Improve performance after previous contractor
  • Increase traffic and number of registrations on the site
  • Get the leading positions in your segment

Tasks

Conduct a full account analysis
Eliminate all shortcomings in the settings
Set up correct conversion tracking
Launch additional ad campaigns of various types, including YouTube
Automate most of the technical processes in the account

How did we achieve this result?

  • The number of impressions increased by more than 7,000.
  • The number of registrations on the site increased by 1.5 times.
  • The number of clicks increased by more than 1,200.
The increase in the registration rate on the site by 1.5 times through contextual advertising 2
  • Achieved a leading position in the niche by the percentage of impressions received.
  • The client’s ads were shown in top positions more often than their competitors.
  • The percentage of impressions received was over 70%.
The increase in the registration rate on the site by 1.5 times through contextual advertising 3

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The increase in the registration rate on the site by 1.5 times through contextual advertising 16
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