Sales growth of 7.3% through SMM for the Fruteka store
About client
Fruteka is a store that sells quality and healthy food products. The assortment includes fruits, vegetables, fresh herbs, craft bread, and healthy snacks.
Tasks
How did we achieve this result?
At the first stage, we created an account design that highlights the store’s values. We aimed to make the profile easily recognizable and positive, aligning it with the campaign’s goals.
We also created a list of categories that would work for different audiences while emphasizing the theme and values within one concept.
After the design was approved, we developed a media plan for publications and stories and devised regular prompts and types of activities for customer interactions on social media.
Additionally, we thought through regular prompts and types of activities to transfer customer interaction to physical stores.
Developed categories:
- Image posts and news
- Useful tips from Fruteka
- Entertainment posts
- New products
- Children’s menu
- Promotions and special offers
- Customer orientation
Result
- Increased ER Reach by 12.23%
- Increased social media reach by 14.01%
- Sales grew by 7.3%
Conclusions
By systematically working with the audience, we managed to increase brand loyalty and recognition, help establish friendly relationships with customers, and contribute to increased sales in stores.
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