Profit growth of 65% through SEO for a furniture storern
About client
Market Furniture is an online store for case and soft furniture, which also has its own bed manufacturing.
Tasks
How did we achieve this result?
Internal site optimization
- Eliminated full page duplicates
- Fixed 404 errors
- Improved site loading speed
- Adjusted sitemap.xml
- Optimized pagination pages
- Closed outgoing links with rel=”nofollow” tag
- Optimized the site for mobile devices
- Implemented microformats (markup for category pages and logo)
- Set up auto-generation of meta-tags for product cards, blog pages, and promotions
- Rewrote uninformative alt texts and filled in empty image titles
Content optimization of the site
The site had a problem with text uniqueness (on some pages, uniqueness was critically low, down to 10%) and more. There was also keyword stuffing, incomplete topic coverage, etc.
To solve the problem, we gathered a complete semantic core for sections, subsections, as well as important product cards. Additionally, we wrote new unique, interesting, and useful texts for all important pages and created new informative titles and descriptions.
External site optimization
We conducted an analysis of the backlink profile and identified several issues:
- The site had quite a few commercial keywords in its backlink profile
- The majority of links were from the Russian region, although the site’s activity is aimed at Ukraine
- Links were placed on non-thematic resources and in non-thematic articles
- Most links were purchased from sites that are on exchanges
- Links were placed on spammy resources, etc.
Before
After
The backlink profile was cleaned up and links were placed on thematic trusted platforms. Also, one link from one domain, unique text links, etc.
In the 4th month of the site’s promotion, there was a spike in incoming domains (the domains were spammed). Google views such manipulations negatively, so we resolved the issue by disavowing these domains in the Disavow Links Tool.
An additional problem was the outbound links from the site to prohibited topic sites.
After analysis, the virus on the site was removed, and the links were deleted.
Result
Compared to the previous year, there was a 60% increase in the number of transactions and a 65% increase in profit.
Positions in TOP-1
In addition, the number of queries in TOP-10 increased by +57,835
The number of queries in TOP-3 also increased by +12,309
Conclusions
A deep analysis of the site, careful error correction, and optimization for mobile devices helped achieve the goals set at the beginning of the collaboration and contributed to a 65% increase in the store’s profit.
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