Email newsletters for Marie Fresh Cosmetics store

How did we achieve this result?

Solution

The client already had a customer database – 15,000 contacts with which no one had communicated for a long time. Therefore, to address the tasks set, we launched a reactivation series of emails to activate subscribers, and after that, we set up trigger emails. Currently, we continue our partnership and work on attracting subscribers through content newsletters.

Completed Works

• Checking the database for spam traps and incorrect addresses
• Increasing the active user base
• Regular promotional newsletters
• Setting up order confirmation triggers
• Selecting a service for mailing
• Domain verification and technical settings
• Creating an HTML email template while maintaining brand identity
• Designing transactional emails
• Working with variables
• Developing and launching scenarios (reactivation, welcome, abandoned cart)
• Testing

Result

Initially, we checked the database for spam traps and incorrect addresses, as well as those that were overloaded. We did this every time the client came with a database that had not been communicated with for a long time.

Next, we uploaded it to SendPulse. We also conducted domain verification to ensure that emails did not end up in spam. Everything then proceeded according to the strategy developed at the initial stage:

Email Template

This is the first step we take if the client has not had any mailings before. Of course, this stage comes only after the strategy has been developed.

When preparing the template, we always take into account the following aspects:

Brand Style

This client had a minimalist style with a focus on visuals and creativity. We developed the design of the email layouts considering the brand’s Tone of Voice, and also used fonts and buttons that closely matched those on the website.

Footer

• It should include contact information and social media links
• The reason for receiving the email and the option to unsubscribe. This should be included in any mailing
• Presence of a link to the web version of the email. This is also not mandatory, but sometimes it greatly helps readers who initially have the image display function turned off in their email service.

The template we developed for the email

Promotional Mailings

Since we saw that the client has a large and active database, we gradually started warming it up and within the first month, there was already successful work!

We started the collaboration on January 4, and by the 19th, there was already a mailing!

During the entire period of cooperation:

Throughout the entire time:

• Sent – 206,485 emails
• Opened – 111,983 people (54.5%)

Each of our mailings is opened by more than half of the readers, which is an incredible indicator!

We prepared a welcome series

This trigger is necessary to inform the user that they have successfully registered in the loyalty program, to tell about the features of the site, and to thank them with a promo code. The main goal of such a letter is to engage the client for further communication with the brand.

Results

In six months of cooperation, we gained 1,500 new or long-forgotten users. The profit returned 6 times.

We have a database with which we communicate warmly, building proper segmentation aimed at individual work.

Statistics on promotions and triggers

Conclusion

Mailings are an important tool when working with your audience. And the order confirmation trigger is one of the main ones. However, as you have already seen, it serves not only as a notification but also acts as a reminder for the customer, which they can refer to at any time to reorder.

Promo mailings yield immediate results, while triggers play a long-term role. Essentially, throughout their operational life. Additionally, the costs for setting up a trigger are one-time. At least until the template redesign.

Therefore, we recommend that all online stores, regardless of the size of their database and traffic, definitely set up this trigger. And, of course, work with promotional mailings, as they can also enhance brand loyalty among users.